You may have seen new UC Davis Health Believe in Better television commercials, billboards, online ads on media platforms, or even on the digital screens in Downtown Commons (DOCO) near the Golden 1 Center. Believe in Better is a new brand campaign for UC Davis Health. At UC Davis Health, we believe the ability to live a healthy life should be enjoyed by every person. That’s why we’re committed to inspiring better health for all, not just our patients, through our new Believe in Better campaign.
The process of developing our new brand platform centered on our core values and strategic goals and involved comprehensive research including a series of focus groups and informational sessions with patients, faculty, staff, employee groups, leadership and the community. Our new brand platform represents nearly two years of behind-the-scenes research and work. This multichannel campaign allows us to showcase the wonderful work that our organization and its faculty, staff and students do every day, in so many ways, to provide better health for all.
Better health is more than health care
We know that good health involves more than the services we provide within the walls of our hospital — no matter how excellent. Research shows that factors outside of health care settings, such as access to job opportunities, stable housing, healthy food and clean air, have huge impacts on health.
Better health is more than health care, and we’re acting to help change these circumstances and get closer to health equity in the community. By highlighting these efforts, their importance, and their impacts through the new Believe in Better campaign, we hope to encourage more people to see that removing barriers to health is possible — and hopefully, inspire more work to help make it happen.
Pillars to health
The campaign focuses on sharing examples of positive actions around foundational pillars to health such as healthy food and food security, local economic opportunity, environmental impact, and access to inclusive health and mental health care.
For instance, to expand education on healthy food, our chefs have partnered with the Food Literacy Center to teach cooking and nutrition in low income schools, where children are at the highest risk of diet-related diseases.
UC Davis Health’s Executive Chef Santana Diaz is also leading the charge in changing hospital food by tapping into locally grown produce. By purchasing much of its food from sources almost within view of the hospital’s tallest tower, UC Davis Health provides a healthy economic boost for locally produced food. This also can reduce delivery mileage and fuel consumption, helping UC Davis Health in its commitment to lower its carbon footprint — a commitment also recognized with sustainability awards from organizations like Practice Greenhealth.
In addition to sourcing its food locally, UC Davis Health also seeks to support the local economy and strengthen job security in the community by hiring, contracting, and investing locally.
Access to quality and affordable health care is another essential factor in a healthy community. Our Federally Qualified Health Center partners, as well as the nationally recognized UC Davis Health affiliated student-run clinics, provide low-cost or free, culturally appropriate health care to thousands of people from underserved communities throughout Sacramento.
Communities challenged by health disparities also stand to benefit from the culturally competent and socially inclusive care offered by the physicians trained in the UC Davis School of Medicine’s Community Health Scholars program, which trains future doctors to practice in California’s rural, urban, valley and tribal communities.
Access to mental and behavioral health care is just as vital as physical health care. For example, helping vulnerable populations, UC Davis Health’s community-based Early Psychosis education and outreach program stresses early identification and intervention to reduce impacts on affected individuals, including Medi-Cal and uninsured patients.
Learn more
Removing barriers to health doesn’t happen overnight, or alone. It takes all of us, making consistent steps, to create big changes. We hope that by sharing news about meaningful actions here at UC Davis Health, we can help show that better health for all is possible.
Learn more at believe.ucdavis.edu.
