UC Davis Health was named to the 2021 NRC Health Top 100 Consumer Loyalty Award list, the only hospital rankings that recognize the top U.S. health care organizations for earning exceptional loyalty ratings from their patients.
UC Davis Health was selected based on results from the NRC Health Market Insights survey, the largest database of health care consumer responses in the country. From April 2020 to March 2021, NRC Health surveyed more than 310,000 households in the U.S. to measure consumer engagement with community health care brands. The winning organizations achieved remarkably high scores on NRC Health’s Loyalty Index, a composite of seven different critical aspects of consumer loyalty, including ease of access, engagement, experience and brand reputation.
“We are thrilled that our patients greatly appreciate our services, especially during the pandemic,” said David Lubarsky, CEO of UC Davis Health. “The commitment to providing our patients with the best health care, rooted in science, service, and compassion, is at the heart of everything we do at UC Davis Health.”
According to NRC Health, health care consumers are less brand loyal than ever after the pandemic.
“Despite the lingering pain points consumers understandably have, UC Davis Health was able to successfully navigate the industry’s biggest crisis while maintaining strong customer loyalty, and for us, that's a celebratory accomplishment. We commend UC Davis Health’s great work through these unprecedented times," said Helen Hrdy, Chief Growth Officer at NRC Health.
The 2021 winners of the NRC Health Consumer Loyalty Awards were announced on Aug. 4 during the 27th Annual NRC Health Symposium in Nashville, TN.