Social media leaders from hospitals across the U.S. come together at UC Davis Health

On Oct. 15-16, social media leaders from across the country came together at UC Davis Health for the 10th annual SociaMedia.org Health Member Meeting. Hosted by Public Affairs and Marketing’s Digital Communications team, the group discussed trends, best practices, and challenges that health care systems face in managing and engaging in social media.

Social media leaders tour the UC Davis Health Center for Health and Technology.
Social media leaders tour the UC Davis Health Center for Health and Technology.

“Meetings like this are an opportunity to showcase and validate our strengths, while also providing a forum for us to learn from our peers at some of the nation’s best hospitals,” said Vicki Bencken, UC Davis Health’s digital communications director.

Thirty-three social media innovators and staff participated in the meeting, representing 21 major hospitals and health systems across the U.S., including UC San Diego Health, UCLA Health, Oregon Health and Science University, Providence St. Joseph Health, Sutter Health and UW Health.

In addition to engaging in discussions and presentations from hospital members, they toured the Center for Health and Technology’s simulation facilities, attended a talk by the UC Davis Health digital communications team on Good Food is Good Medicine blog, and listened to a presentation by UC Davis Children’s Hospital pediatric resident Lena van der List and Assistant Professor of Emergency Medicine Sarah Medeiros on podcasting and their work on Kids Considered and EM Pulse.

In turn, participants brought their own experiences, lessons and collective wisdom to the meeting – for the benefit of all, including UC Davis Health.

“We gained great ideas and tactics that we can incorporate into our own practice, as we continually refine our own social media best practices, goals and strategies,” Bencken said.

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