Brand Colors
The primary color palette is comprised of two pantone colors that help identify materials as part of the overall brand of UC Davis Health. They consist of UC Davis Navy and UC Davis Gold and are used for all logo lockups. For all printed marketing materials, always incorporate navy and gold.
Print Primary Palette
Note: Since individual printers and computer screens show colors differently, the color swatches on this page should not be used for color-matching purposes. Always use the formulas provided.
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UC Davis Navy
PMS 301
C:100 M:56 Y:0 K:34
R:0 G:75 B:135 -
UC Davis Gold
PMS 110
C:0 M:19 Y:100 K:15
R:218 G:170 B:0
Print Secondary Palette
Use gold and navy as the primary brand colors, with secondary colors applied only when needed for charts, graphics, or imagery.
Orange
PMS 144
C:0 M:50 Y:100 K:34
R:241 G:138 B:0
#F18A00
Teal
PMS 306
C:75 M:0 Y:5 K:0
R:0 G:178 B:227
#00B2E3
Purple
PMS 255
C:53 M:96 Y:10 K:24
R:118 G:35 B:108
#76236C
Green
PMS 361
C:68 M:0 Y:100 K:0
R:61 G:74 B:143
#3DAE2B
Red
PMS 200
C:3 M:100 Y:70 K:12
R:193 G:2 B:48
#C10230
Gray
PMS Cool Gray 5
C:31 M:25 Y:25 K:0
R:175 G:175 B:175
#B3B3B3
Digital Brand Colors
Since the presentation of online communication differs from printed materials, the colors for logos are a specification optimized for digital use only. When using logos for the web always use a PNG format and follow the color swatches below.
Digital Primary Palette
All web and digital communications use higher contrast, ensure that you pull the correct colors for your use.
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UC Davis Navy
#022851
R:2 G:40 B:81 -
UC Davis Gold
#FFBF00
R:255 G:191 B:0
Digital Interaction Colors
These are primarily used for buttons, CTAs, and interactive elements throughout our digital experiences.
-
Teal
#007991
R:0 G:121 B:145 -
Blue 90
#033266
R:3 G:50 B:102
Digital Secondary Palette
The secondary palette can be used for accents such as icons, decorative elements, charts and infographics.
Purple
#76236C
R:118 G:35 B:108
Orange
#F18A00
R:241 G:138 B:0
Green
#3DAE2B
R:61 G:174 B:43