In every organization there are points in time when the current identity and market presence need to be refreshed to remain relevant. As markets and communities evolve, it is important to ensure that our image fully represents the leading-edge work that we do, and the exceptional patient care we provide.

Based on findings from an extensive brand research effort that was completed in early 2018, we have learned that we have a big opportunity to better tell the UC Davis Health story, build more meaning into our brand, and update our external market presence.

The brand refresh includes taking a closer look at all of our external communication tools and updating them, so they better represent who we are and our points of differentiation within today’s competitive market.

UC Davis Health is the name of our health system and the primary brand for the human health research and clinical care delivery system. It consists of seven official sub-brands including: UC Davis Medical Center, UC Davis Children’s Hospital, UC Davis Comprehensive Cancer Center, UC Davis MIND Institute, UC Davis School of Medicine, the Betty Irene Moore School of Nursing at UC Davis, and the Rehabilitation Hospital – as well as all of our outpatient clinics across Northern California.

The primary brand is the highest-level brand name of an organization that is used to represent all of the offerings/brands that are part of the whole.

Subsidiary brands are offerings that reside under or within the primary brand that each have a unique name and area of focus but leverage the brand equity of the primary brand. At UC Davis Health, we refer to our schools and centers of excellence as our top-level sub-brands.                        

In January 2017, our name was changed from UC Davis Health System to UC Davis Health. At that time the only change to the logo was the elimination of the word “System.” The first step in this brand refresh process was to ensure our logo system and brand architecture are optimized to provide the flexibility we need to best communicate the UC Davis Health brand and sub-brands.

We identified that our current logo with the horizontal line interfered with our need to create a more flexible and modular system to better accommodate and bolster the names of our subsidiary brands, departments, programs and units. The modifications to the UC Davis Health logo include the removal of the horizontal line and minor spacing adjustments. These changes also allow us to use a horizontal version of the logo when the stacked version is not ideal for a particular application.

Please keep in mind this was a brand refresh (or update), and not a rebrand. The goal was to optimize and retain the outstanding brand equity of UC Davis and UC Davis Health.

If your service represents a patient care service or clinical support area that isn’t directly under one of the top-level sub-brands, you should use the UC Davis Health logo on your collateral.

Yes. You can find downloadable logos, templates, and other useful resources at the UC Davis Health Brand Center.

New business cards, notepads, letterhead and other business stationery can be ordered online at Repro Graphics. View how to place an order.

No, department-specific icons are not part of the UC Davis Health brand identity.

Yes. The approved font for all UC Davis Health printed communications is Proxima Nova.

For all users who do not have Proxima Nova installed, you will need to purchase and download the font. The license for the Proxima Nova normal font package is $15 per desktop/computer, as an enterprise or health system-wide license is not available for the Proxima Nova font family.

To purchase licenses individually or for a department, please submit a font order request through UC Davis Information and Educational Technology.