Brand Name and Fonts
Using the UC Davis Health Name
When using the UC Davis Health name in written copy, it is important to reference the name in a consistent manner — as “UC Davis Health.” Please note that “the” should not precede “UC Davis Health.” For brand name consistency, do not abbreviate the UC Davis Health name with “UCDH.” Acronyms should not be used in any context when referencing UC Davis Health or any sub-brand entities.
Fonts
When fonts and typography are used consistently, it helps unify messaging and creates familiarity. These guidelines, in alignment with UC Davis type guidelines, assist with consistent department and unit titling and copy treatments for visual layouts.
Primary Font: Proxima Nova
Proxima Nova is our primary typeface and contains several different weights including light, regular, semibold, bold, extra bold and black. The UC Davis Health default weight is Proxima Nova Light and should be used in body copy.
Headlines and subheads are always Proxima Nova regular or bold. Bullet lists should be formatted with a square bullet and be set in Proxima Nova regular for emphasis. In printed materials only use all caps in small instances such as charts, labels and UI navigation.
In cases where Proxima Nova is not available
Use Aptos, Arial Regular and Bold, or Helvetica Regular and Bold as a failsafe font substitute when Proxima Nova is not available.
