General use

When visually representing more than one institution or partner, the UC Davis Health logo should be treated equally to other institution and partner logos where applicable, meaning it should appear the same size.

Our preference is that the UC Davis Health logo be prominent in the layout. Use the color logo if it does not clash with the partner color palette.

Co-branding – Partnerships and affiliations

Logo lockups
When visually representing our brand with other medical partnerships or affiliations, the UC Davis Health horizontal one-color logo or sub-brand logos (depending on partnerships and affiliations) should always be used.

The description line is always set in Proxima Nova Semibold caps.

All co-branding materials and logo lockups must be approved by the Public Affairs and Marketing Department.

To request the UC Davis Health horizontal logo, to receive approval on lockups, or for additional questions, email hs-marketing@ucdavis.edu.

Partner logotypes that include descenders

Note: For partner logotypes that include descenders (when a letter extends below the baseline of a font). This alternate configuration is only approved for limited use in occasions where the stacked logo does not fit.

Partner logotypes that do not include descenders

Note: For partner logotypes that do NOT include descenders. This alternate configuration is only approved for limited use in occasions where the stacked logo does not fit.

View co-branding layout and guideline specifics.

Defining brand partners and affiliates
The decision to use the university name, UC Davis Health, and the names and/or logos of its sub-brands, is at the full discretion of the university and subject to ongoing UC Davis Health approvals, which can be revoked based upon criteria outlined in the partnership, affiliation, or center of excellence agreement.

Applications
Refer to the design specifics above for fonts, logo size requirements, and preferred placement when applying these solutions to signage, print materials and other usage. When appropriate for print applications, you may use the two-color horizontal logo. For newsprint, please use the one-color logo.

All signage and print materials must be approved by the Public Affairs and Marketing Department. For approval or for additional questions, email hs-marketing@ucdavis.edu.