Our Programs
CA Quits
Advancing novel population health strategies to address tobacco treatment inequities.
Our Programs
CA Quits
CA Quits
A statewide project for health systems change to integrate tobacco treatment with a focus on health systems serving the diverse safety net population covered by Medi-Cal. Our overall goals are to 1) Develop cessation referral systems, 2) Support quality improvement projects, 3) Establish multi-level collaborations to increase Californian’s access to tobacco treatment services, and 4) Promote strategies for population health and health equity.
CA Quits is funded by the California Tobacco Control Branch at the California Department of Public Health
What we do
- Promote the integration of evidence-based tobacco assessment and treatment practices, including connection with the Kick It California
- Develop a health systems learning community and tobacco treatment network to improve, collaborate, and innovate with a common goal to work towards health equity
- Generate collective impact for tobacco treatment with a multi-sector approach across providers, plans, and public health for adaptations at the local level
CA Quits Policy Brief 2025
Title: Advancing Tobacco Treatment with Medi-Cal for Health Systems Change
This policy brief highlights a decade of collaboration between CA Quits, public hospital clinics, and Medi-Cal plans to improve tobacco treatment integration, strengthen quality reporting, and prepare health systems for new statewide tobacco quality measures launching in 2026.
Latest News
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APRIL 22, 2026CA Quits Champions' Meeting 2026
Click to registerCA Quits will host the final Champions' Meeting, convening public health departments, Medi-Cal managed care plans, and health system partners to reflect on progress, share collaborative strategies, and advance sustainable tobacco cessation efforts across California.
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JULY 22, 2025Archived webinar
Click to webinarThe Emerging Tobacco/Nicotine Products: Opportunities for Intervention and Treatment Among Youth and Young Adults webinar focused on identifying emerging tobacco/nicotine products, understanding the current prevalence of use among youth and young adults, and exploring effective interventions and treatment options for this population.
We encourage health systems, public health departments, and Medi-Cal managed care plans to watch the webinar.
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January 23, 2025Medi-Cal members have tobacco treatment disparities by chronic disease status
Read moreResearchers at the UC Davis Center for Healthcare Policy and Research (CHPR) studied California’s 1.5 million smokers who are covered by California’s Medicaid program, called Medi-Cal, to understand tobacco treatment disparities.
Our team
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Elisa K. Tong, M.D., M.A.
View bioProfessor of General Medicine, UC Davis
CA Quits Principal Investigator and Founding Director
ektong@ucdavis.edu -
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Statewide cessation partners
Kick It California
A program that helps Californians kick smoking, vaping, and smokeless tobacco.
Smoking Cessation Leadership Center - UC San Francisco
The Smoking Cessation Leadership Center aims to decrease smoking rates and increase the number of health professionals who help smokers quit.
California Tobacco Control Program
California Tobacco Control leads statewide and local health programs, services and activities that promote an environment truly free of tobacco.
Prevention Policy & Practice Group
A program to advance tobacco cessation using quality improvement methods and provide consultation to clinics serving at-risk populations.
